Those of us in any kind of sales or marketing field need to see what is not yet totally visible - viral marketing. By connecting with others in a social capacity when the need for your product or service comes up, it's merely an afterthought as to what provider they will use - the guy down the street they don't know, or you, their "friend" on Facebook, Twitter, or LinkedIn? The answer couldn't be more obvious.
Through blogging you become known as the expert in your field. Certainly everyone in your business could blog, but very few actually do, instead preferring to react to the business that comes their way rather than creating great educational information for the consumer that will pay them back in spades for a small amount of effort expended up front. But no, we as business people can't do that! We have to always be in front of potential customers, right? Yes, but not in the way most think.
Most offering a product or service believe that they always have to be in front of people in a SELLING capacity, but guess what, the public hates this time. How often do you like to be sold? Contrast that with building rapport gradually through seemingly meaningless conversations online, but not so meaningless to the other part. It's the little things people remember.
So what are you waiting for? Setup your Facebook page, start connecting with those you know, and even more importantly initiate friendships you know do or could exist (suggest friends). This is where business in general is moving, to a relational component - people referring people, not people responding to cold calls. Yuk!
And, take time daily to journal about your business and become knows as the area expert.
Oh, and please, make me YOUR friend!
Matthew Coates
MDTSCoates@cox.net
West USA Realty Revelation
602.332.3321
Monday, November 10, 2008
Saturday, November 8, 2008
Social Networking & Blogging
Recently I have become more involved with Social Networking and Blogging; it is not the future of your relationships and business it is your NOW. The time is now to join social networking groups and start blogging. It is a great way to build relationships with people, not only in the Real Estate Industry, but people around the country. PLUS IT IS FREE! Yes, free!!! You never know who you will meet, it could be a friend from high school that you haven't spoken with in years or a stranger that is about to become your next Raving Fan. Here is a brief summary of social networking and blogging from Wikipedia.
“A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Social networking has created new ways to communicate and share information. Social networking websites are being used regularly by millions of people, and it now seems that social networking will be an enduring part of everyday life. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these, with MySpace and Facebook being the most widely used in North America;[1] Nexopia (mostly in Canada);[2] Bebo,[3] Facebook, Hi5, MySpace, Tagged, Xing;[4] and Skyrock in parts of Europe;[5] Orkut and Hi5 in South America and Central America;[6] and Friendster, Orkut, Xiaonei and Cyworld in Asia and the Pacific Islands.
A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio (podcasting), which are part of a wider network of social media. Micro-blogging is another type of blogging, one which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.[1] With the advent of video blogging, the word blog has taken on an even looser meaning — that of any bit of media wherein the subject expresses his opinion or simply talks about something.”
Here are a couple of links that will be useful to starting a blog and social networking.
http://www.wikihow.com/Start-a-Blog
http://en.wikipedia.org/wiki/List_of_social_networking_websites
To find me online check me out on the following sites:
Facebook - Darcy Nulph
Twitter - DivineSunshine
LinkedIn - Darcy Nulph
And here on my new blog on social networking and blogging http://brbyb.blogspot.com/
Please feel free to post information to this blog on Social Networking & Blogging. Don't forget to let us know how to follow on the sites you belong to. Email me for Author access.
“A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Social networking has created new ways to communicate and share information. Social networking websites are being used regularly by millions of people, and it now seems that social networking will be an enduring part of everyday life. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these, with MySpace and Facebook being the most widely used in North America;[1] Nexopia (mostly in Canada);[2] Bebo,[3] Facebook, Hi5, MySpace, Tagged, Xing;[4] and Skyrock in parts of Europe;[5] Orkut and Hi5 in South America and Central America;[6] and Friendster, Orkut, Xiaonei and Cyworld in Asia and the Pacific Islands.
A blog (a contraction of the term "Web log") is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio (podcasting), which are part of a wider network of social media. Micro-blogging is another type of blogging, one which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.[1] With the advent of video blogging, the word blog has taken on an even looser meaning — that of any bit of media wherein the subject expresses his opinion or simply talks about something.”
Here are a couple of links that will be useful to starting a blog and social networking.
http://www.wikihow.com/Start-a-Blog
http://en.wikipedia.org/wiki/List_of_social_networking_websites
To find me online check me out on the following sites:
Facebook - Darcy Nulph
Twitter - DivineSunshine
LinkedIn - Darcy Nulph
And here on my new blog on social networking and blogging http://brbyb.blogspot.com/
Please feel free to post information to this blog on Social Networking & Blogging. Don't forget to let us know how to follow on the sites you belong to. Email me for Author access.
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